Monday, August 8, 2011
Thursday, August 4, 2011
Tuesday, August 2, 2011
Combined Solution
Through my research, I have discovered that a few of my solution ideas would work best as one.
I am creating a pocket-sized booklet with education on the 5 main minerals/vitamins that vegans and vegetarians are lacking (I have created 5 icons for each). As well, this booklet as contains two different grocery lists and a few recipes to get vegans/vegetarians started on their way to healthy eating.
Further research proved that these communities favor more to the sustainable side. A key finding (through observing and talking with people), convenience is a key factor. I have designed reusable bags that contain a pocket, which the booklet will always remain. This way, their bags (with the logo printed on it) is a way of informing the community, and their "little reminder" will never be misplaced.
To push this healthy education and awareness, I placed the logo on stickers and buttons that the veggie community can hand out to one another, being about to really spread the word.
I am creating a pocket-sized booklet with education on the 5 main minerals/vitamins that vegans and vegetarians are lacking (I have created 5 icons for each). As well, this booklet as contains two different grocery lists and a few recipes to get vegans/vegetarians started on their way to healthy eating.
Further research proved that these communities favor more to the sustainable side. A key finding (through observing and talking with people), convenience is a key factor. I have designed reusable bags that contain a pocket, which the booklet will always remain. This way, their bags (with the logo printed on it) is a way of informing the community, and their "little reminder" will never be misplaced.
To push this healthy education and awareness, I placed the logo on stickers and buttons that the veggie community can hand out to one another, being about to really spread the word.
Tuesday, July 26, 2011
Hypotheses
It was hypothesized that by creating an educational tool, young adults will become aware which foods to consume in order to maintain healthy eating habits while being vegan or vegetarian.
It was hypothesized that with convenience at hand, vegans and vegetarians will be more adapt to keeping up with healthy eating habits.
Possible Solution Ideas
Key Information:
Grocery shop 3/4 times a months.....estimates close to once a week
Observe many making/having/carrying their own lunchs (made own food)
Trend in: earth friendly, sustainable, resealable bags, convenience
1. Map: veggie stores, where can BUY the food: convenience of knowing where
2. Quick guide receipe book: list 5-15 quick meals with all necessary minerals/vitamins
3. Visual Poster/ad campagain: Icons that represent each of the 5 main minerals
4. Reusable bag: print info (icons), remember
5. Quick guide pocket book
Grocery shop 3/4 times a months.....estimates close to once a week
Observe many making/having/carrying their own lunchs (made own food)
Trend in: earth friendly, sustainable, resealable bags, convenience
1. Map: veggie stores, where can BUY the food: convenience of knowing where
2. Quick guide receipe book: list 5-15 quick meals with all necessary minerals/vitamins
3. Visual Poster/ad campagain: Icons that represent each of the 5 main minerals
4. Reusable bag: print info (icons), remember
5. Quick guide pocket book
Saturday, July 23, 2011
Findings
From surveys: "Young Adults" are between 20-24 years old.
They grocery shop 3-4 times a month. (Almost once a week)
From observations: Trend in veggie culture-sustainable products, reusable bags, convenience of goods.
Solution focusing: The food products that veggies actually buy, grocery shopping and how they do it. Tie in something (solution) that will be convenient for veggies when they are grocery shopping or making food on their own.
They grocery shop 3-4 times a month. (Almost once a week)
From observations: Trend in veggie culture-sustainable products, reusable bags, convenience of goods.
Solution focusing: The food products that veggies actually buy, grocery shopping and how they do it. Tie in something (solution) that will be convenient for veggies when they are grocery shopping or making food on their own.
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