Key Information:
Grocery shop 3/4 times a months.....estimates close to once a week
Observe many making/having/carrying their own lunchs (made own food)
Trend in: earth friendly, sustainable, resealable bags, convenience
1. Map: veggie stores, where can BUY the food: convenience of knowing where
2. Quick guide receipe book: list 5-15 quick meals with all necessary minerals/vitamins
3. Visual Poster/ad campagain: Icons that represent each of the 5 main minerals
4. Reusable bag: print info (icons), remember
5. Quick guide pocket book
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