From surveys: "Young Adults" are between 20-24 years old.
They grocery shop 3-4 times a month. (Almost once a week)
From observations: Trend in veggie culture-sustainable products, reusable bags, convenience of goods.
Solution focusing: The food products that veggies actually buy, grocery shopping and how they do it. Tie in something (solution) that will be convenient for veggies when they are grocery shopping or making food on their own.
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