Hypotheses

It was hypothesized that by creating an educational tool, young adults will become aware which foods to consume in order to maintain healthy eating habits while being vegan or vegetarian.

It was hypothesized that with convenience at hand, vegans and vegetarians will be more adapt to keeping up with healthy eating habits.

Possible Solution Ideas

Key Information:

Grocery shop 3/4 times a months.....estimates close to once a week
Observe many making/having/carrying their own lunchs (made own food)
Trend in: earth friendly, sustainable, resealable bags, convenience

1. Map: veggie stores, where can BUY the food: convenience of knowing where
2. Quick guide receipe book: list 5-15 quick meals with all necessary minerals/vitamins
3. Visual Poster/ad campagain: Icons that represent each of the 5 main minerals
4. Reusable bag: print info (icons), remember
5. Quick guide pocket book

Findings

From surveys: "Young Adults" are between 20-24 years old.

They grocery shop 3-4 times a month. (Almost once a week)

From observations: Trend in veggie culture-sustainable products, reusable bags, convenience of goods.

Solution focusing: The food products that veggies actually buy, grocery shopping and how they do it. Tie in something (solution) that will be convenient for veggies when they are grocery shopping or making food on their own.

Main Focuses

After researching everything, I have found 5 main minerals and vitamins that are necessary for vegan/vegetarian consumption on a daily basis:

Zinc
Vitamin B-12
Protein
Calcium
Iron

I want to focus on getting veggies to eat foods enriched with these 5 listed above.

Updated PERT Chart!

Survey Ready (Please take if you're vegan/veggie!)

http://www.surveymonkey.com/s/WQ6GX5Y

 

PERT Chart follows along with my timeline, modeling after a Zinc molecule (necessary to maintain while eating a non-meat and/or dairy diet)

My TImeline (Zinc Molecule) UPDATED

 

New Finding: 3 key minerals/vitamins that vegans and vegetarians are missing through the foods they do not eat are zinc, iron, and vitamin B-12. I am now focusing my research on how to educate young adults in which foods contain these elements so that their diets remain well balanced.

My Problem and Purpose

Problem: Many young adults in the United States turn vegan or vegetarian for various reasons and may often be unaware of the effects on their physical health.  

Purpose: The purpose of this study was to develop a method of educating young adults residing in San Francisco on how to maintain a healthy diet when certain foods are taken out.